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If you're an author about to publish your work for the first time, you've likely been researching how to promote my book. Launching a website is one of the most essential of all the steps you can take to bring your book to the attention of target readers. Upon hearing about you, nearly everyone will check for more information online, and when they search, they're looking for a site. There's no reason to feel intimidated about launching a site because it can be straightforward. In fact, some of the most successful authors' websites are noticeably simple, but they look good and have the right content.
By now, most people are familiar with "user experience" (UX), and your website must provide it. The site must be easy to navigate, read, and contain the needed information. It includes a web page about your book and one with your biographical information. It is an excellent idea to include a page with links to coverage about you and your book, both written and on video. You can compare against competing author's sites for inspiration about other content to include; it varies by genre. If you're an established author with multiple books, you'll have a more extensive than a writer publishing their first one.
Give strong consideration to launching a blog to accompany your website. The site content is more fixed, while the blog carries more frequent posts. Well-written blog articles have an excellent chance of coming up in online search results and bringing people to your site. You can keep posts tightly on your book's topic or add things connected to current events, seasons, etc. There's no right or wrong, and once you see what people respond to well, you can take your posts in that direction. Podcasting also provides a way to connect with your audience. It has become increasingly popular with authors.
You may choose to produce extras for your website, such as videos. If you do, Ensure you work with professionals who can help you post it without affecting your site's loading speed – people are impatient and won't wait while a video loads. The trick is to offer information and imagery that heightens people's interest in reading your book. There's a fine line between providing insufficient information or too much (that gives away the book's point). Your site can also be linked to other places where people may read about you, and you must link to places where your books or eBooks are being sold.
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